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Whatever else you can say about the past year, it hasn't been boring. There
were some extraordinary highs and some devastating lows. Marketing has been
touched by this turbulence, particularly in the high street.
Nevertheless, you'll find plenty to applaud in this year's Marketing Week
Effectiveness Awards, our seventh.
We believe we have come up with some excellent winners, whose achievements will
be duly written up in useful and accessible case studies, with the help of the
Chartered Institute of Marketing.
As ever, a word of thanks to our dedicated panel of judges. It is only through
their diverse skills and thoughtfulness that the quality of so many outstanding
entries can be put in a proper perspective and ranked according to their
merits.
Of course, no event like this can succeed without the enthusiastic support of
its audience. This year, you have given the awards an even bigger endorsement
by turning up in record numbers to the awards night. The Hilton Hotel is once
again bursting at the seams with the cream of the marketing profession.
Long may it go on.
Stuart Smith
Editor, Marketing Week
Chairman of the Judges
The Events Team
Marketing Week Effectiveness Awards
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